I'm Jessica Lam, a UX professional with 7 years' experience in user research and product strategy. I use multiple methods of research to help identify user pain point in order to transform multiple touch points to a customer experience. Previously transformed the digital of Decathlon, Epicurean, and Studio AM.
Core Strength
Design: End-to-End Product Design, Design Systems, Rapid Prototyping, Wireframing, Service Design.
Research: User Research, A/B Testing, Competitor Analysis, Customer Satisfaction (CSAT) Analysis.
Strategy: Strategic Roadmap Planning, Stakeholder Management, Data-Driven Optimization, ROI Maximization.
Tools: Figma, Adobe Creative Suite, Jira, Contentsquare, Medallia, Amplitude, HTML/CSS.
Featured Projects
Decathlon Marketplace
Decathlon Marketplace lets partner brands sell on Decathlon, giving customers more choice. Partner items appear alongside Decathlon’s own products. Brands include Nike, Adidas, YONEX, Wilson, and others to expand range and accessibility.
To identify why users abandon the checkout funnel, we must pinpoint their pain points and address the needs at each step. Doing so will allow us to develop solutions aimed at increasing checkout conversion rates.
Italian Tomato
Italian Tomato is a Japanese brand that encompasses several sub-brands: Italian Tomato Cafe, Cafe and Grill Italian Tomato, and etc. The Tomato Club app has over 30,000 downloads. Transformed both cake ordering & customization experience
Decathlon Shipping Abandonment
