MoneyHero

I was lucky to have an opportunity to work on a series of social media posts for MoneyHero concept process when they first started rebranding. I came up with a strategy to turn the new logo into a mascot to get to their new target audience of roughly early 20s to 40s about sharing financial tips. Here are some posts that I’ve planned the strategy and done as a mock up for their new branding initiatives.

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Studio AM

Studio AM is a creative agency in Los Angeles where I started off as a graphic designer and ended as an account project manager. From working on graphic collaterals, I was given the opportunity to take part of the meetings with clients and understanding their goals. These are the posts that I’ve worked on while I was in the transition to becoming an account project manager. I proposed to the creative director on the strategy to make it educational and give our audience more knowledge so we can show them our skills and capability to entrust their accounts with us.

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Epica Journals

One of the accounts I had the pleasure to work closely with the founder and his upper management team. The founder was very dedicated and proud of their handmade Italian leather journals. Since this account was a long term client, I’ve worked on mockups, email templates, and other offline graphic collaterals with the brand identity guide. As an account manager, I was leading a team of designers and copy-writers to work on the strategized campaigns I’ve initiated and discussed closely with the brand voice: “One for One”, “Holiday Contests”, and etc.

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